AI Insights · Timothy · April 2025
Top Beauty Retail Apps in Malta: Q1 2025 Performance
Explore the performance of the top beauty retail apps in Malta during Q1 2025, highlighting trends in downloads and user engagement.
In the first quarter of 2025, the beauty retail sector in Malta saw varied performance across the top five apps on the unified platform, as reported by Sensor Tower.
Purplle Online Beauty Shopping experienced a gradual increase in weekly downloads, peaking at around 218 in mid-March before declining to 100 by the end of the month.
Tira: Online Beauty Shopping showed a consistent pattern with weekly downloads fluctuating slightly. The numbers reached a high of 122 in early March.
Mein dm maintained a steady download rate, with a peak of 100 downloads mid-March, before dropping to 49 by the quarter's end.
ЛЭТУАЛЬ: косметика, парфюмерия saw significant growth in downloads, rising from single digits in early January to 91 in early March.
Finally, Золотое Яблоко: онлайн-покупки had a notable increase in downloads, reaching a peak of 105 in early March before declining to 31 by the end of the quarter.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Malta, with more detailed analytics available through their platform.
